Big facts small acts
Street Artists deface their own murals as an act of love for their community
Black and Brown communities were hardest hit by COVID-19, but the official messages weren’t reaching them. So we partnered with street artists to deface their own murals as a grassroots message to mask up and cover our community.
The initial investment of one woman’s stimulus check earned over 118 Million Media Impressions including coverage on NPR and CNN, a featured exhibit at the David J Spencer CDC Museum, a grant from Emory Healthcare, a community partnership with Emory Healthcare and a feature in YouTube’s mask PSA “Do it for us. Do it for them”.
118M
Media impressions
PR
CNN, NPR, ABC, NBC, Fox
HONORS
Fast Company World Changing Idea, Shorty Social Good Gold, 2x One Show Bronze